Perfect BTL and consistency of communication

20 February 2020

Mysterious exposition

18 February 2020

m&m’s in Duty-Free Zone

13 February 2020

Russian Vodka in-store activation

11 February 2020

Coca-Cola display

04 February 2020

Competitive edge building

30 January 2020

Nutella brand activation

28 January 2020

Vending for musicians

23 January 2020

"Category captain" in Pet Trade

21 January 2020

TOP advanced display

16 January 2020

Milka “in-store theatre”

14 January 2020

Pet Trade ROI on a stand

09 January 2020

Mars exposition ROI

07 January 2020

„Positive shop”

02 January 2020

Mars, Haribo and Coca Cola in strong alcoholic beverages?

19 December 2019

Stands, in other words: Trade Marketing

17 December 2019

Black color may not be enough

12 December 2019

ROI of an Exposition by Ferrero

10 December 2019

Baczewski store activation

05 December 2019

Pharmacy store activation

02 December 2019

Jack Daniel’s store activation

14 November 2019

Milka “in store theatre”

12 November 2019

Bacardi store activation

07 November 2019

Nestle ROI exposition

31 October 2019

BP and Orlen are fighting with checkout queues

29 October 2019

Ferrero store activation

24 October 2019

Lion store activation

22 October 2019

Innovation in Pet Trade

17 October 2019

Christmas has arrived at Lidl

15 October 2019

Food store quality

10 October 2019

Bayer in Pet Trade

08 October 2019

Maspex store activation

03 October 2019

PRO.Display at Retailer 4.0 Congress

01 October 2019

ROI on an exposition

24 September 2019

How to stand out in a competitive world?

19 September 2019

Does Pet Trade have different BTL rules?

17 September 2019

Great BTL by Martini Fiero

12 September 2019

Chocolate for dogs?

10 September 2019

Mars & Milky Way expansion through complementary categories

05 September 2019

Chupa Chups in the Duty-Free Zone

03 September 2019

Lidl promo tactic

27 August 2019

Lidl price tactic

22 August 2019

Haribo in the Duty Free Zone

20 August 2019

Finlandia BTL

13 August 2019

Coca Cola vs Dr.MARCUS

08 August 2019

Circle K - food offer expansion

01 August 2019

Nestle - Ice-Cream category differentiation

30 July 2019

Impulse Zone

25 July 2019

Rossmann - additional sales

23 July 2019

Additional sale

18 July 2019

Coca-Cola & Costa Coffee

16 July 2019

m&m's in Duty-Free Zone

11 July 2019

Creativity is not just in business

09 July 2019

BTL smart & distinguished

04 July 2019

MEGA Beer bottle from Carlsberg

02 July 2019

In-store activation by Hortex

28 June 2019

Starbucks vs Costa

25 June 2019

Duty - Free Zones

18 June 2019

BTL Shape does matter

11 June 2019

Lidl Greece

07 May 2019

Kinder Surprise & Chupa Chups

30 April 2019

Impact of Exposition Quality on Sale in the store

30 April 2019

Fitness Channel Activation

25 April 2019

Promo Mistake

16 April 2019

BTL communication consistency

11 April 2019

Artificial Intelligence in Retail

09 April 2019

Carrefour & Beer - the beer category is one of the most important sales categories, regardless of store size

02 April 2019

Lidl “Sunday trading ban” effects in Poland

28 March 2019

Best in Class - "Wyborowa from the Master'' stand

27 March 2019

Nestle Lion positioning

26 March 2019

Promo Mix in Carrefour France

24 March 2019

POSM & Display & Apple

24 March 2019

Beer pallet expositions

21 March 2019

The PetroTrend 2019 conference is behind us.

20 March 2019

Coca Cola in-store activation

19 March 2019

Size matters in BTL

12 March 2019

ROI definition

07 March 2019

Impulse Sales still alive

28 February 2019

Cross Category sales booster

19 February 2019

Shopper Marketing Alcohols

14 February 2019

Nielsen non-alcoholic beer + 80%

12 February 2019

The Exposition is the key to success

08 February 2019

Shopper Marketing POS stands

08 February 2019

PROMO ROI based on execution level

07 February 2019

Automation versus Sales

06 February 2019

Biedronka and Lidl POSM digitization

05 February 2019

Lotos 4.0 - the latest concept of a gas station in Poland.

05 February 2019

The Giants' duel?

29 January 2019

Out Of Stock in hot moments

24 January 2019

PBS SUMMARY 2018

18 January 2019

Multibuy PROMO

17 January 2019

POSM Digitization

10 January 2019

Promotional Sale ???

07 January 2019

Welcome to our Blog

01 January 2019

Żabka - a fierce fight for franchisees

13 December 2018

Poland and shopping habits of Poles

10 December 2018

In-Store tasting in LIDL

06 December 2018

GLOCAL in BTL PROMO

30 November 2018

Second placement - Żubrówka in Carrefour

27 November 2018

"Craft products" marketing

21 November 2018

BTL Namysłów Brewery

15 November 2018

Biedronka versus Dino

13 November 2018

Food Marketing - a big challenge for marketing

09 November 2018

12.111 PLN for a bottle of cognac

06 November 2018

Trade Marketing Conference

30 October 2018

Tesco as a discount store?

29 October 2018

Supporting new products

26 October 2018

Traffic builders - products magnets

18 October 2018

POSM in Carrefour

15 October 2018

Biedronka has a new project "Quality"

09 October 2018

Lidl test?

04 October 2018

ŻUBR - ZUBR - ŻUBR - does it triple in the eyes?

26 September 2018

Orlen digitalization - new coffee makers at Orlen stations

13 September 2018

Innovations and changes - going beyond the world of FMCG and Retailers

06 September 2018

Functional food, growth through innovation

29 August 2018

VIP expositions in supermarkets

21 August 2018

BTL on Lukoil

10 August 2018

Will gas stations disappear ?

07 August 2018

Best in class "BTL communication"

31 July 2018

Polish Shopper Smart again?

26 July 2018

SUS 2.0 certification for PBS

25 July 2018

Supermarket Chain "Delikatesy Centrum" BTL - promotional communication

23 July 2018

"Ice Spot" by McDonalds

19 July 2018

PizzaBurger-Hot Dog

17 July 2018

Coca Cola and the VIP World Championship

13 July 2018

Biedronka & Lidl Customer Care

11 July 2018

Coca Cola on Circle K - Instant Win promotions

09 July 2018

Out of stock control

04 July 2018

"Communication of gastronomic offer"- rules for Gas Stations

25 June 2018

"Starbucks" Poland - searching for employees is becoming a key competence for all corporations

18 June 2018

"Own brand" positioning on the shelf

13 June 2018

Coca Cola vs. Pepsi - World Cup Russia at Carrefour in Warsaw

07 June 2018

Will gas stations disappear?

07 June 2018

EXPOSITION ROI

04 June 2018

ROI stands - own brand vs manufacturer

22 May 2018

A distinction for Orlen for the innovative concept of "stop.cafe" + "O! Shop"

21 May 2018

Rossmann sells fertilizers and seeds

16 May 2018

PIZZABURGER

11 May 2018

"It's time to start the championship" - Carrefour Warsaw and 2 promotional displays of the leaders of carbonated drinks.

08 May 2018

Orlen introduces new products

30 April 2018

"Whiskey + chocolate" - an interesting "buy & get" promotion

26 April 2018

"Lidl" versus "Leroy Merlin"

19 April 2018

Chocolate pizza

13 April 2018

Carrefour fits perfectly into the products seasonality and the fight for the attention of the Shopper

19 March 2018

PBS at Retail Summit conference 2018

19 March 2018

New Dunkin' is already here

23 February 2018

Hot Dog at McDonald's

23 February 2018

Promotion ROI

22 February 2018

Wine - two expositions - Rossmann Poland and Geant Express France

15 February 2018

Virtual Supervising & Merchandising (China)

09 February 2018

Vegan Clothing

02 February 2018

"Foods by Ann" brand activation at Lidl

10 January 2018

The number of "Dino" supermarkets is growing by 20% year to year.

05 January 2018

McDonald's competitors in Poland are getting stronger.

03 January 2018