The golden rule of POSM

21 September 2021

Kinder – an exposition targeted towards kids

14 September 2021

Second placement exposition

07 September 2021

The devil is in the detail

02 September 2021

Lavazza promotional exposition

31 August 2021

Lost opportunities

26 August 2021

Secondary display from Wawrzyniec

17 August 2021

PRO.Display effectiveness study

10 August 2021

Jack Daniel's oak barrel display

06 August 2021

Less means more

29 July 2021

Cross-selling?

22 July 2021

Honey sold by weight at Auchan

16 July 2021

Finlandia BTL

13 July 2021

Bacardi Exposition

29 June 2021

Exposition Return On Investment

22 June 2021

Promo Exposition ROI

17 June 2021

Kraken Rum Exposition

15 June 2021

Nemiroff and Kinley - Cross Sales

10 June 2021

“Buy, don’t waste”

01 June 2021

Ambi Pur Cardboard Stand

25 May 2021

Jim Beam Stand

20 May 2021

BTL communication done well

14 May 2021

Different categories, same target group

06 May 2021

Quality control of key expositions

30 April 2021

Promo vs. Regular Sales

22 April 2021

Pernod Ricard cardboard stand

15 April 2021

Coca-Cola in-store fridge exposition

08 April 2021

How to lower the ROI from an exposition?

06 April 2021

How are products displayed at stores which our people cannot reach?

26 March 2021

Increasing the target group of the category

23 March 2021

Monster - 2 expositions

16 March 2021

Żywiec Zdrój - wooden stand

11 March 2021

Cross Category exposition

02 March 2021

Can trade marketing change the purchasing decision at the point of sale?

25 February 2021

Trade Marketing - the essence of POSM communication

23 February 2021

Coca-Cola & Costa exposition

18 February 2021

Vending Machine

16 February 2021

Premium brands exposition

11 February 2021

Virtual Storecheck with the PRO.Display Platform

09 February 2021

Jägermeister exposition

04 February 2021

Planogram Execution

02 February 2021

Soplica in-store activation

28 January 2021

Sales Representatives save time thanks to PRO.Display

26 January 2021

TOP SKU distribution

21 January 2021

Shelf share measurement

14 January 2021

Pictures source vs COVID

07 January 2021

Cross Category promotional exposition

17 December 2020

Quantity of SKU faces' verification

15 December 2020

Differentiate or Die - Red Bull

10 December 2020

Promotion & POSM presence

08 December 2020

“Out of stock” control

03 December 2020

SKU distribution verification

26 November 2020

AI within PRO.Display

19 November 2020

The PRO.Display Mobile Application - part II

12 November 2020

The PRO.Display Mobile Application

10 November 2020

Lipton in-store activation

03 November 2020

Own Label exposition

28 October 2020

Differentiate or Die - Pepsi LED shelves

22 October 2020

KPI execution - business case

20 October 2020

Duty-free Zone

15 October 2020

Bacardi in-store activation

13 October 2020

In-store activities ROI

08 October 2020

Multiplication of losses

06 October 2020

Shell Digital POSM

01 October 2020

AJAX in-store activation

29 September 2020

In-store activation by Felix

24 September 2020

What are the BTL rules of Pet Trade?

22 September 2020

In-store activation control by AI

17 September 2020

Promotional activities execution - business case

15 September 2020

In-store theatre

10 September 2020

Hochland in-store activation

08 September 2020

Interesting display, poor merchandising

01 September 2020

POSM digitalization

27 August 2020

Perfect BTL communication

25 August 2020

Display in line with consumer trends

21 August 2020

Display in line with consumer trends

21 August 2020

Artificial Intelligence supporting promotional activities

18 August 2020

Persil in-store activation

13 August 2020

Promo ROI Pedigree

11 August 2020

Open Sesame!

06 August 2020

Shopper Decision Tree

03 August 2020

In-store promotional mechanisms

30 July 2020

Żywiec Group (Heineken) non-alcoholic beer in-store activation

28 July 2020

Outstanding POSM communication

23 July 2020

Coccolino (Unilever) in-store activation

21 July 2020

Display in-line with consumer trends

17 July 2020

Warka (Heineken) In-store activation

14 July 2020

Coca-Cola & Fanta Frozen

09 July 2020

PURE & Distinctive in-store communication

07 July 2020

Orlen Digital POSM

02 July 2020

Perfect in-store activation

30 June 2020

Carrefour in-store activation

25 June 2020

Nestea in-store activation

23 June 2020

Goplana in-store activation

18 June 2020

SYNERGY in In-Store Activation

16 June 2020

Own-brand innovation?

08 June 2020

“New & Limited edition” & “in&out” in one

04 June 2020

Coca Cola Energy in-store activation

02 June 2020

In-store POSM communication activation

28 May 2020

Premiumization of household chemicals

26 May 2020

In-store execution quality

21 May 2020

What was Desperados’ POSM idea?

19 May 2020

3 main competitors and 1 exposition

14 May 2020

New and old market reality

11 May 2020

Pepsi in-store activation

06 May 2020

Carlsberg in-store activation

29 April 2020

Chopin Vodka in-store activation

17 April 2020

Lindt in-store activation & brand building

09 April 2020

Petrol Stations

31 March 2020

Rossmann - demand planning

27 March 2020

Unusual circumstances require unusual solutions

20 March 2020

Sweets

12 March 2020

Carlsberg “Kasztelan” beer store activation

10 March 2020

ECO NATURAL at Lidl

03 March 2020

Jack Daniel's in-store activation

27 February 2020

Perfect BTL and consistency of communication

20 February 2020

Mysterious exposition

18 February 2020

m&m’s in Duty-Free Zone

13 February 2020

Russian Vodka in-store activation

11 February 2020

Coca-Cola display

04 February 2020

Nutella brand activation

28 January 2020

Vending for musicians

23 January 2020

"Category captain" in Pet Trade

21 January 2020

TOP advanced display

16 January 2020

Milka “in-store theatre”

14 January 2020

Pet Trade ROI on a stand

09 January 2020

Mars exposition ROI

07 January 2020

„Positive shop”

02 January 2020

Mars, Haribo and Coca Cola in strong alcoholic beverages?

19 December 2019

Stands, in other words: Trade Marketing

17 December 2019

Black color may not be enough

12 December 2019

ROI of an Exposition by Ferrero

10 December 2019

Baczewski store activation

05 December 2019

Pharmacy store activation

02 December 2019

Jack Daniel’s store activation

14 November 2019

Milka “in store theatre”

12 November 2019

Bacardi store activation

07 November 2019

Nestle ROI exposition

31 October 2019

BP and Orlen are fighting with checkout queues

29 October 2019

Ferrero store activation

24 October 2019

Lion store activation

22 October 2019

Innovation in Pet Trade

17 October 2019

Christmas has arrived at Lidl

15 October 2019

Food store quality

10 October 2019

Bayer in Pet Trade

08 October 2019

Maspex store activation

03 October 2019

PRO.Display at Retailer 4.0 Congress

01 October 2019

ROI on an exposition

24 September 2019

How to stand out in a competitive world?

19 September 2019

Does Pet Trade have different BTL rules?

17 September 2019

Great BTL by Martini Fiero

12 September 2019

Chocolate for dogs?

10 September 2019

Mars & Milky Way expansion through complementary categories

05 September 2019

Chupa Chups in the Duty-Free Zone

03 September 2019

Lidl promo tactic

27 August 2019

Lidl price tactic

22 August 2019

Haribo in the Duty Free Zone

20 August 2019

Finlandia BTL

13 August 2019

Coca Cola vs Dr.MARCUS

08 August 2019

Circle K - food offer expansion

01 August 2019

Nestle - Ice-Cream category differentiation

30 July 2019

Impulse Zone

25 July 2019

Rossmann - additional sales

23 July 2019

Additional sale

18 July 2019

Coca-Cola & Costa Coffee

16 July 2019

m&m's in Duty-Free Zone

11 July 2019

Creativity is not just in business

09 July 2019

BTL smart & distinguished

04 July 2019

MEGA Beer bottle from Carlsberg

02 July 2019

In-store activation by Hortex

28 June 2019

Starbucks vs Costa

25 June 2019

Duty - Free Zones

18 June 2019

BTL Shape does matter

11 June 2019

Lidl Greece

07 May 2019

Kinder Surprise & Chupa Chups

30 April 2019

Impact of Exposition Quality on Sale in the store

30 April 2019

Fitness Channel Activation

25 April 2019

Promo Mistake

16 April 2019

BTL communication consistency

11 April 2019

Artificial Intelligence in Retail

09 April 2019

Carrefour & Beer - the beer category is one of the most important sales categories, regardless of store size

02 April 2019

Lidl “Sunday trading ban” effects in Poland

28 March 2019

Best in Class - "Wyborowa from the Master'' stand

27 March 2019

Nestle Lion positioning

26 March 2019

Promo Mix in Carrefour France

24 March 2019

POSM & Display & Apple

24 March 2019

Beer pallet expositions

21 March 2019

The PetroTrend 2019 conference is behind us.

20 March 2019

Coca Cola in-store activation

19 March 2019

Size matters in BTL

12 March 2019

ROI definition

07 March 2019

Impulse Sales still alive

28 February 2019

Cross Category sales booster

19 February 2019

Shopper Marketing Alcohols

14 February 2019

Nielsen non-alcoholic beer + 80%

12 February 2019

The Exposition is the key to success

08 February 2019

Shopper Marketing POS stands

08 February 2019

PROMO ROI based on execution level

07 February 2019

Automation versus Sales

06 February 2019

Biedronka and Lidl POSM digitization

05 February 2019