In-store execution quality

Wiktor Miałkowski
Wiktor Miałkowski
21 May 2020

1 exposition, 3 brands?

While multi-brand expositions sometimes occur, in this particular situation shoppers saw the end of 3 different promotions located on 1 cardboard stand. Even worse, the Bahlsen stand was supposed to support 2 limited edition SKUs, which can be seen at the communication level (very interestingly).

 

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However, there are only standard products left on the exposition. To optimize the effectiveness of promotional budgets, it is worth using AI in photo recognition systems.

If you'd like to download the high resolution photo click: photo1, photo2

TAGS: photorecognition, prodisplay, instoreactivation, ferrero, bahlsen