In the scope of supporting its novelty “darkmilk”, Milka introduced a highly modern POSM "in-store theatre" set, which consists of a topper, shelf liners, dividers, a floor sticker and is also backlighted.
The lightning was implemented with the use of LED which created a very interesting effect with both the shelves and the edges of dividers glowing.
If you'd like to download the high resolution photo click: photo1
