Milka “in-store theatre”

Wiktor Miałkowski
Wiktor Miałkowski
14 January 2020

In the scope of supporting its novelty “darkmilk”, Milka introduced a highly modern POSM "in-store theatre" set, which consists of a topper, shelf liners, dividers, a floor sticker and is also backlighted.


The lightning was implemented with the use of LED which created a very interesting effect with both the shelves and the edges of dividers glowing.

If you'd like to download the high resolution photo click: photo1

TAGS: trademarketing, POSM, prodisplay, instoreactivation, imagerecognition, milka