The logic behind in-store activation means that the exposition should attract the attention of shoppers.
For secondary placement it is doubly important, because it requires additional trade marketing investments. The photo shows an excellent example of the Bacardi brand's activity, which cannot be overlooked, and also fits the entertaining DNA of the brand.
The only problem is the lack of price tags, which can lower the sales of the product. This is why it is always worth controlling expositions by means of photo recognition applications such as PRO.Display.