Multiplication of losses

Wiktor Miałkowski
Wiktor Miałkowski
06 October 2020

The lack of a proper display seems to be a minor problem - after all, the goods are on the shelves in the store and will be bought.

Unfortunately, the losses pile up in the short and long term:

  • some Shoppers will not make a purchase, especially those who are rather impulse shoppers.
  • retailers duplicate their purchases based on product rotation, i.e. product resale level -> lower sales = smaller order.
  • lower turnover means greater discounts for the retailer.
  • promotional places - retailers more often and more readily decide to promote goods with a higher level of turnover.
baner-nowy-102

That’s why it is so important to control the quality of the exposition, with the support of AI algorithms and Photo Recognition systems such as PRO.Display.

If you'd like to download the high resolution photo click: photo1 , photo2

 

TAGS: trademarketing, photorecognition, prodisplay, retail, ai, fmcg