Baby diapers - based on projects carried out together with our clients, the most common KPIs controlled within this
- Planogram execution
- POSM presence
- Products in HOT-ZONE
- Correct price
- Shelf share
Products in HOT-ZONE
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👉 Planogram execution
👉 POSM presence
👉 Products in HOT-ZONE
👉 Price tags presence
👉 Shelf share
Each of its sales divisions deals with a different product category operating in the same stores. So far, both sales departments have implemented control with the use of photo recognition in 100% of the stores and achieved similar 90% correctness results.
Currently, one of the departments has remained at 100% control, while the other has reduced it to 30% of the store population. Interestingly, the first one recorded an increase in exposition parameters of almost 5 percentage points, while at the same time, the second one recorded a decrease of -20 p.p. in exposition quality.
This just goes to show how important it is to control expositions in stores on a large scale, and the best and cheapest tools for doing so are Photo Recognition systems such as PRO.Display.