The golden rule of POSM

21 September 2021

POS materials should attract the attention of shoppers in the store.

To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.

TAGI: trademarketing, POSM, photorecognition, prodisplay, ai, fmcg

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Kinder – an exposition targeted towards kids

14 September 2021

For this kind of exposition, creativity is even more important than usual, so playful shapes and intensive, eye-catching colors are often used.

To increase sales, various SKUs from different categories are combined.

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg, kinder

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Second placement exposition

07 September 2021

A well executed exposition at the checkout zone, which is the best and most profitable spot in the store.

TAGI: trademarketing, lidl, photorecognition, prodisplay, probspl, retail, ai, fmcg

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Lavazza promotional exposition

31 August 2021

A very simple, yet beautiful, exposition from Lavazza.

The stand was prepacked; hence, it is perfectly stocked. The producer has provided the price strips, but the retailer did not insert the price tags. Studies show that the lack of a price tag can reduce sales by up to 50%.

TAGI: trademarketing, photorecognition, prodisplay, probspl, retail, ai, fmcg, lavazza

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Lost opportunities

26 August 2021

Promotional expositions are very important to producers and retailers, due to the cumulative and quick additional sales they bring.

This time, the shopper encounters an accumulation of mistakes. Most of the product is inaccessible and barely visible and the product on display is different than the one marked on the POSM.
The difference is in the capacity of the bottles - 2 liters vs 1.8 liters in reality.
That's why it is a good idea to use AI and Photo Recognition systems such as PRO.Display, to control the quality of expositions.

TAGI: trademarketing, btl, lidl, retail, fmcg, persil

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