Multiplication of losses

06 October 2020

The lack of a proper display seems to be a minor problem - after all, the goods are on the shelves in the store and will be bought.

Unfortunately, the losses pile up in the short and long term:

TAGI: trademarketing, photorecognition, prodisplay, retail, ai, fmcg

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AJAX in-store activation

29 September 2020

A simple and practical display prepared by Colgate-Palmolive’s trade marketing department.

The stand is made from cardboard and it provides visibility and access to the products from all sides. The exposition also includes a small but very important element that influences the level of sales, namely the price tag.

TAGI: POSM, prodisplay, instoreactivation, fmcg

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Display in line with consumer trends

21 August 2020

Display that supports the attributes of the product is crucial in retail.

TAGI: trademarketing, POSM, photorecognition, prodisplay, retail, droetker, ai, fmcg

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Artificial Intelligence supporting promotional activities

18 August 2020

Modern technologies are boldly entering the world of FMCG promotions.

The combination of AI and Photo Recognition systems allows us to control the quality of expositions with incredible precision. Applications such as PRO.Display can identify a new SKU in a photo, distinguish it from the standard one, recognize the correct POSM placement and the presence of price communication.

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg

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Shopper Decision Tree

03 August 2020

This term from the field of Category Management describes the sequence of steps which a shopper takes when making a purchase decision regarding a specific product from a given category.

This is important as it reflects the shopper's perception of the structure of the category itself, and therefore the logical placement of products on the shelves.

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg, cdt, sdt

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