Cross Category promotional exposition

17 December 2020

Taking advantage of one consumption occasion connecting two goods.

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg

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Differentiate or Die - Red Bull

10 December 2020

Many purchasing decisions are made directly at the store shelf, hence the quality of the exposition is extremely important.

TAGI: trademarketing, photorecognition, prodisplay, retail, aiinretail, ai, fmcg

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Own Label exposition

28 October 2020

Own labels, which are usually a cheaper alternative to branded products, often also have a very basic display.

Retailers have noticed, however, that in order to improve the perception of their own label, they must ensure the quality of the exposition and communications, which in turn will allow them to enter higher price segments.

TAGI: trademarketing, carrefour, prodisplay, ai

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Differentiate or Die - Pepsi LED shelves

22 October 2020

Many purchasing decisions are made directly at the store shelf, hence the quality of the exposition is extremely important.

Pepsi LED shelves

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg

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Duty-free Zone

15 October 2020

The duty-free zone is where the largest brands test new expositions, confirm their market position and gain new experience, which is later transferred to regular stores.

Duty_Free_Zone

TAGI: trademarketing, prodisplay, fmcg

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