Could anything be more Italian, and more consistent with brand building?
We have a product, for multiple use, and also “a certain something” – elusive and immeasurable, yet perceptible. And for sure, one cannot fail to notice such an exposition.
Vending machines are the essence of convenience stores.
They are positioned in the most frequently visited areas, as well as being available 24/7 and self-serviced. However, due to the limited size, the machines force their owners to focus on the assortment that is most often required by shoppers from the selected category.
"Category captain" is a concept which identifies a company that sets standards in its own product category. This applies to the level of new product solutions as well as the way they are displayed.
In the scope of supporting its novelty “darkmilk”, Milka introduced a highly modern POSM "in-store theatre" set, which consists of a topper, shelf liners, dividers, a floor sticker and is also backlighted.