Taking advantage of one consumption occasion connecting two goods.
Cross Category promotional exposition
TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg
Read MoreDifferentiate or Die - Red Bull
Many purchasing decisions are made directly at the store shelf, hence the quality of the exposition is extremely important.
TAGI: trademarketing, photorecognition, prodisplay, retail, aiinretail, ai, fmcg
Read MoreOwn Label exposition
Own labels, which are usually a cheaper alternative to branded products, often also have a very basic display.
Retailers have noticed, however, that in order to improve the perception of their own label, they must ensure the quality of the exposition and communications, which in turn will allow them to enter higher price segments.
TAGI: trademarketing, carrefour, prodisplay, ai
Read MoreDifferentiate or Die - Pepsi LED shelves
Many purchasing decisions are made directly at the store shelf, hence the quality of the exposition is extremely important.

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg
Read MoreDuty-free Zone
The duty-free zone is where the largest brands test new expositions, confirm their market position and gain new experience, which is later transferred to regular stores.

TAGI: trademarketing, prodisplay, fmcg
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