PRO.Display verifies in-store reality

25 November 2021

While controlling various in-store activities for our Clients, our AI-based system registered an interesting off-shelf exposition.

PRO.Display verifies in-store reality

TAGI: trademarketing, photorecognition, prodisplay, probspl, roi, retail, aiinretail, ai, fmcg, kpi

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Photo Recognition supports the retailer

19 November 2021

Our experts know that the more you invest, the more you have to control the quality of the investment.

That's why, with such expensive expositions, it is good practice to control:

TAGI: trademarketing, POSM, btl, photorecognition, prodisplay, probspl, roi, ai, fmcg

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The Energy Drinks Category

16 November 2021

Product categories verified by photo recognition within PRO.Display

🔎 Based on projects carried out together with our clients, in this series of posts we would like to share with you the categories which the PRO.Display system can verify and what the most common KPIs controlled within them are. 

TAGI: trademarketing, photorecognition, prodisplay, retail, fmcg

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In-store theatre in duty-free zone

09 November 2021

A performance in which a retailer tries to draw the shopper's attention to specific products.

A very interesting example of in-store theatre found in the duty-free zone. This exposition uses the concept of a stage to present products as the stars of the show. The effect is emphasized by subtle backlighting, clear communication and POSM. It catches the eye and increases the visibility of the products. The price tags have also not been forgotten.

In-store theatre duty-free zone

TAGI: trademarketing, POSM, btl, prodisplay, probspl, fmcg, instoretheatre

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POSM Communication

04 November 2021

 A simple cardboard stand which is in line with the product packaging layout.

The style of both emphasizes the natural and eco qualities of the product and brings to mind handmade soap.

TAGI: trademarketing, btl, photorecognition, prodisplay, ai, fmcg

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