Baby diapers - based on projects carried out together with our clients, the most common KPIs controlled within this
category are:

•  Distribution
•  Planogram execution
•  POSM presence
•  Products in HOT-ZONE
•  Correct price
•  Shelf share

 Tea - based on projects carried out together with our clients, the most common KPIs controlled within this category are:

Distribution
Planogram execution
 Products in HOT-ZONE
 Shelf share
 POSM presence
 Correct price

Watch our video and learn more.

 If you have any questions, contact us!

Along with the growing financial expectations of retail chains, many of our clients ask themselves:

“Since I have a contract with a retail chain that guarantees the distribution and proper exposition of my products, maybe I should withdraw my sales representatives from its stores as part of P&L optimization?”. This question is perfectly legitimate for at least two reasons:

Chewing gum - based on projects carried out together with our clients, the most common KPIs controlled within this category are:

👉 Distribution
👉 Planogram execution
👉 POSM presence
👉 Products in HOT-ZONE
👉 Price tags presence
👉 Shelf share

Let's start with a series of very important business questions which are often asked, but not always with fully defined control KPIs, leading to incorrect conclusions and financial losses: