Multiplication of losses

06 October 2020

The lack of a proper display seems to be a minor problem - after all, the goods are on the shelves in the store and will be bought.

Unfortunately, the losses pile up in the short and long term:

TAGI: trademarketing, photorecognition, prodisplay, retail, ai, fmcg

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Display in line with consumer trends

21 August 2020

Display that supports the attributes of the product is crucial in retail.

TAGI: trademarketing, POSM, photorecognition, prodisplay, retail, droetker, ai, fmcg

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Lidl price tactic

22 August 2019

Setting RSP (Retail Shelf Price) for individual products, manufacturers and retailers usually take into account the prices of their similar products and that of the competition.

Another rule which allows them to cover additional costs is to raise the price of the product through the added value of the product itself. It can be the form of the product (e.g. a set of separately packed mini products) or packaging (e.g. a zip - lock that makes it possible to open and close of the product multiple times). We follow the principle that the shopper is ready to pay more, when he can see the benefit for himself.

TAGI: Shopper, lidl, probspl, retail, price

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Artificial Intelligence in Retail

09 April 2019

The retail sector has its eye on over 340 billion dollars of possible profits from projects based on artificial intelligence.

According to the latest report on a sample of 400 international retail chains prepared by Capgemini, there is over 340 billion dollars to be made through implementing projects based on Artificial Intelligence (AI).

TAGI: photorecognition, retail, aiinretail, ai

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Lidl “Sunday trading ban” effects in Poland

28 March 2019

In connection with the introduction of the next "Sunday trading ban", the shopping habits of Poles are also changing. The majority of purchasing behavior has shifted to Fridays and Saturdays. This effect was strengthened by discounters’ advertising campaigns, offering attractive Saturday offers, by means of which they managed to partially cover the sales losses from the lack of Sunday trading. However, this situation also generatesa problem in the form of frequent shortages of goods on the shelves, which has given rise to the continuing search for tradeoffs between delivery volumes and merchandise efficiency. In the film, you can see that 2 months ago Lidl lost sales due to OOS, so now part of the store is blocked by additional products waiting to be placed on the shelves. This is not an easy situation for either chains or shoppers.

TAGI: lidl, retail

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