Due to their positioning, expositions of premium brands are very often modest in terms of their form and message.

Even the very low placement of the price tag is noteworthy. Normally this would be a mistake, but for premium products, price communication - though mandatory - has less impact on the purchase.

Additional stimulation of Sales Representatives’ activity by Regional Sales Managers.

While conducting a Virtual Storecheck, each RSM can filter the list of shops assigned to their region, and after entering the entry details, they can add comments or recommendations regarding the exposition. The Sales Representative receives notification when a new comment has been added by their RSM.

Producers put a lot of effort into planogram planning based on shopper habits, in order to get the most from their in-store expositions and maximize sales.

Preparing a good planogram takes time and money, but even the best planogram won’t work if it's not implemented properly.

Instead of spending 15-20 minutes filling in reports on SFA / CRM, all they have to do is take a photo of the exposition and our system takes care of the rest. The Sales Rep can spend that 20 - 30% of the time saved during a store visit on negotiations, sales, POSM promo expositions, or new customer visits.

For any producer it’s crucial to keep distribution on point, especially for their TOP products.

Implementing the right control measures for the execution of distribution plans and products' availability allows producers to make sure that their TOP SKUs generate the maximum ROI.