COTY confirmed the utility of PRO.Display

15 September 2022

We are very glad to inform that PRO.Display has received highly favourable references from our long-time Client, whom we have been supporting as part of the ongoing control of in-store expositions since 2015.

During this time we have controlled over 355,000 KPIs, providing COTY with
reliable data.

TAGI: photorecognition, prodisplay, Coty, ai

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Perfect exposition with AI & Photo Recognition

08 September 2022

 Tea - based on projects carried out together with our clients, the most common KPIs controlled within this category are:

Distribution
Planogram execution
 Products in HOT-ZONE
 Shelf share
 POSM presence
 Correct price

Watch our video and learn more.

 If you have any questions, contact us!

HubSpot Video

TAGI: trademarketing, photorecognition, prodisplay, retail, ai, fmcg

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Out of coverage stores – a business case

01 September 2022

Along with the growing financial expectations of retail chains, many of our clients ask themselves:

“Since I have a contract with a retail chain that guarantees the distribution and proper exposition of my products, maybe I should withdraw my sales representatives from its stores as part of P&L optimization?”. This question is perfectly legitimate for at least two reasons:

TAGI: photorecognition, prodisplay, retail, ai, artificialintelligence, ooc

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Case 3: What does it mean when we say that the promotion is present in stores?

11 August 2022

Let's start with a series of very important business questions which are often asked, but not always with fully defined control KPIs, leading to incorrect conclusions and financial losses:

TAGI: photorecognition, prodisplay, retail, ai, artificialintelligence, promotion

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A business case about the effects of exposition control on quality

26 July 2022

One of our clients, a very large food corporation, has been using PRO.Display to control its exposition for several years now.

Each of its sales divisions deals with a different product category operating in the same stores. So far, both sales departments have implemented control with the use of photo recognition in 100% of the stores and achieved similar 90% correctness results.

Currently, one of the departments has remained at 100% control, while the other has reduced it to 30% of the store population. Interestingly, the first one recorded an increase in exposition parameters of almost 5 percentage points, while at the same time, the second one recorded a decrease of -20 p.p. in exposition quality.

This just goes to show how important it is to control expositions in stores on a large scale, and the best and cheapest tools for doing so are Photo Recognition systems such as PRO.Display.

TAGI: photorecognition, prodisplay, probspl, ai, fmcg, kpi, expositionquality

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