A business case about the effects of exposition control on quality

26 July 2022

One of our clients, a very large food corporation, has been using PRO.Display to control its exposition for several years now.

Each of its sales divisions deals with a different product category operating in the same stores. So far, both sales departments have implemented control with the use of photo recognition in 100% of the stores and achieved similar 90% correctness results.

Currently, one of the departments has remained at 100% control, while the other has reduced it to 30% of the store population. Interestingly, the first one recorded an increase in exposition parameters of almost 5 percentage points, while at the same time, the second one recorded a decrease of -20 p.p. in exposition quality.

This just goes to show how important it is to control expositions in stores on a large scale, and the best and cheapest tools for doing so are Photo Recognition systems such as PRO.Display.

TAGI: photorecognition, prodisplay, probspl, ai, fmcg, kpi, expositionquality

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PRO.Display Expert's comment – finding the key KPIs to measure is crucial

16 May 2022

Distribution and exposition are among the most critical parameters that sales departments in every company are accountable for.

Of course, the main goal is to maximize product sales, since eventually the shopper has to see our product on the shelf to buy it. To achieve this, the product must be in an easily accessible place, in the correct quantity, and with a visible price tag.

TAGI: photorecognition, prodisplay, probspl, ai, fmcg, kpi

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The number of KPIs controlled in 2021

13 January 2022

In 2021, the number of KPIs verified by PRO.Display increased by 48%!

TAGI: photorecognition, prodisplay, aiinretail, ai, fmcg, imagerecognition, kpi, perfectstore, perfectexposition, artificialintelligence

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PRO.Display verifies in-store reality

25 November 2021

While controlling various in-store activities for our Clients, our AI-based system registered an interesting off-shelf exposition.

HubSpot Video

TAGI: trademarketing, photorecognition, prodisplay, probspl, roi, retail, aiinretail, ai, fmcg, kpi

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KPI execution - business case

20 October 2020

How does Artificial Intelligence support searching for growth in mature organizations?

The template for business development looks very similar in most production companies. With product development and marketing as the foundation, it is then necessary to firstly build the distribution of products, and then take care of the quality of the exposition. This means that we start by getting our product to the point of sale, and then we have to make sure that the shopper sees it in the store, preferably in the right place and neighborhood, and with the right communication. The store’s “shelf” is the spot where the act of purchasing takes place, and which builds the real strength of our products and companies.

TAGI: photorecognition, prodisplay, aiinretail, ai, businesscase, kpi

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