Can trade marketing change the purchasing decision at the point of sale?

25 February 2021

Can trade marketing change the purchasing decision at the point of sale?
Check out a real-life example in our video:

Pepsi pallet exposition

TAGI: pepsi, trademarketing, photorecognition, prodisplay, ai, fmcg

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Trade Marketing - the essence of POSM communication

23 February 2021

Temporary displays are usually simple, made of cardboard and, above all, very short-lived POSM materials, which often impacts how much effort is put in.

However, it’s worth noting that, for many brands, they are the main tool of communication in the store. The Delecta stand gives an impression of lightness thanks to its shape as well as minimalist and visually appetizing communication – a very good example of Trade Marketing activities overall.

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg, delecta

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Coca-Cola & Costa exposition

18 February 2021

A very impressive exposition of Coca-Cola, a product from the soft drinks category.

On the other side of the same display are Costa Coffee beans.

Coca_cola__Costa_321534349_1080x1080_F30

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg

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Vending Machine

16 February 2021

Where there is a new need to be fulfilled, there is space for a new offer.

Business is about responding to customers’ needs or creating them. Vending machines are the quintessence of convenience sales, i.e. meeting basic needs with a basic assortment.

TAGI: prodisplay, instoreactivation, fmcg, vendingmachine

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Premium brands exposition

11 February 2021

Due to their positioning, expositions of premium brands are very often modest in terms of their form and message.

Even the very low placement of the price tag is noteworthy. Normally this would be a mistake, but for premium products, price communication - though mandatory - has less impact on the purchase.

TAGI: trademarketing, photorecognition, prodisplay, aiinretail, ai, fmcg

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