Promo ROI Pedigree

11 August 2020

The location of the promotional exposition is crucial to its profitability.

The exposition shown in the photo is localized perfectly - to the side of the main passage, next to the entrance to the category (most buyers go only as far as 2-3m into the aisle). The producer's offer turned out to be so attractive that most of the goods were sold out. This means a loss of potential sales and retailer's margin and a challenge when it comes to keeping current merchandising.

TAGI: trademarketing, photorecognition, prodisplay, ai

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Shopper Decision Tree

03 August 2020

This term from the field of Category Management describes the sequence of steps which a shopper takes when making a purchase decision regarding a specific product from a given category.

This is important as it reflects the shopper's perception of the structure of the category itself, and therefore the logical placement of products on the shelves.

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg, cdt, sdt

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Żywiec Group (Heineken) non-alcoholic beer in-store activation

28 July 2020

Another year in which, for many beer producers, non-alcoholic beer generates the greatest opportunity to increase sales across the entire company.

New customers, new occasions to drink (e.g. drivers), better taste and the quality of non-alcoholic products translate into exposition priorities in shops.

TAGI: trademarketing, zywiec, prodisplay, instoreactivation, fmcg, heineken, grupazywiec

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Coccolino (Unilever) in-store activation

21 July 2020

Large and heavy products are always a challenge for producers to display.

It turns out that it can be done well and in an interesting way, even with the use of cardboard stands.

TAGI: trademarketing, prodisplay, fmcg, unilever, coccolino

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Warka (Heineken) In-store activation

14 July 2020

Beer in the store during summer means high rotation, but only on the condition that proper stock levels and a distinctive display are provided.

If we can take it one step further beyond the beer zone using secondary placement, we have the perfect in-store activation.

TAGI: trademarketing, prodisplay, instoreactivation, fmcg, heineken, grupazywiec, warka

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