The golden rule of POSM

21 September 2021

POS materials should attract the attention of shoppers in the store.

To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.

TAGI: trademarketing, POSM, photorecognition, prodisplay, ai, fmcg

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Kinder – an exposition targeted towards kids

14 September 2021

For this kind of exposition, creativity is even more important than usual, so playful shapes and intensive, eye-catching colors are often used.

To increase sales, various SKUs from different categories are combined.

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg, kinder

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Second placement exposition

07 September 2021

A well executed exposition at the checkout zone, which is the best and most profitable spot in the store.

TAGI: trademarketing, lidl, photorecognition, prodisplay, probspl, retail, ai, fmcg

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The devil is in the detail

02 September 2021

Prepacked stands guarantee the proper stock level, planogram execution, and a really valuable element - shopper communication.

However, it is worth remembering that proper merchandising is needed even in this case and that the transport spacers should be removed upon arrival at the store. They help to ensure safe transportation, but if not removed afterwards, they make it difficult to purchase the product.

TAGI: trademarketing, btl, prodisplay, martini

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Lavazza promotional exposition

31 August 2021

A very simple, yet beautiful, exposition from Lavazza.

The stand was prepacked; hence, it is perfectly stocked. The producer has provided the price strips, but the retailer did not insert the price tags. Studies show that the lack of a price tag can reduce sales by up to 50%.

TAGI: trademarketing, photorecognition, prodisplay, probspl, retail, ai, fmcg, lavazza

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