Haribo in the Duty Free Zone

20 August 2019

Another very interesting impulse product exposition.

A big, free-standing display stand in the shape of a gummy bear i.e. the presented product in the color of a leading flavor line. It perfectly highlights the differences between the product stand and the expositor which supports the exposed product.

TAGI: trademarketing, btl, probspl, instoreactivation, haribo

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Finlandia BTL

13 August 2019

When it comes to spirits, in-store activation plays a very important marketing role for the brand.

It often replaces the classic ATL, which is tightly limited by legal regulations. As always, it turns out that even a “plain shelf divider”, can be unusual, because in marketing it is the idea that matters the most.

TAGI: Shopper, POSM, btl, probspl, instoreactivation, finlandia

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Coca Cola vs Dr.MARCUS

08 August 2019

As it turns out, the “red truck” can be a BTL theme for various brands.

For Coca Cola it is a continuation of its flagship Christmas advertisement, which connects a very strong ATL campaign and in-store activation, which is BTL.

TAGI: Shopper, btl, probspl, instoreactivation

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Circle K - food offer expansion

01 August 2019

Gas stations put a lot of money into the sales of off-fuel products. One such category which additionally increases the attractiveness of visits to petrol stations is fresh food. Currently, gas stations are developing much faster than fast food chains such as McDonald's, Burger King or KFC.

TAGI: probspl, circlek, food, fastfood

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Nestle - Ice-Cream category differentiation

30 July 2019

Large companies very often build their strength in particular categories offering products to consumers under different brands and in a different price segment.

TAGI: btl, nestle, brand, icecream

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