Premiumization of household chemicals

26 May 2020

Amber extract, Boutique collection and window cleaner?

An interesting example of marketing brand positioning in the premium segment – an interesting and catchy idea with amber, clear graphics and a black POSM background.

TAGI: prodisplay, storeactivation, sidolux

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In-store execution quality

21 May 2020

1 exposition, 3 brands?

While multi-brand expositions sometimes occur, in this particular situation shoppers saw the end of 3 different promotions located on 1 cardboard stand. Even worse, the Bahlsen stand was supposed to support 2 limited edition SKUs, which can be seen at the communication level (very interestingly).

TAGI: photorecognition, prodisplay, instoreactivation, ferrero, bahlsen

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What was Desperados’ POSM idea?

19 May 2020

A promotional exposition like many others - there is a product, there is POSM, but the communication to the client is barely visible.

Also, while walking along the aisles, the shopper will only see white surfaces.

Either the stand has been installed inside out and what was supposed to have been communicated from afar was left inside, or the idea was as can be seen, but the communication has been placed too low and is covered by the product.

TAGI: prodisplay, instoreactivation, desperados

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3 main competitors and 1 exposition

14 May 2020

3 main competitors and 1 exposition - which one has paid for it?

Have there been any major changes to the rules of exposition? Of course not, but we can see how the lack of sales representatives or other control activities have affected the quality of expositions. A gradual return to normal competitive activity is going to be a tough challenge for a lot of big companies – the issue is cost-cutting vs. the quality of the exposition in stores.

TAGI: photorecognition, prodisplay, wawel, storeactivation, milka, wedel

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New and old market reality

11 May 2020

Due to the ongoing pandemic and restrictions on movement, most FMCG producers have withdrawn their sales representatives from shops.

It has only been 2 months, yet we can already see how it has affected the quality of expositions. 1 additional exposition and 2 main competitors. The question is – which of them paid for it?

TAGI: lays, photorecognition, prodisplay, storeactivation, bahlsen

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