Perfect BTL and consistency of communication

20 February 2020

Good communication is not only about the content itself, but also about the means of its transmission.

It is important that each of these elements should support each other.

TAGI: btl, probspl, storeactivation

Read More

Mysterious exposition

18 February 2020

Mysterious exposition, i.e. what exactly do we know about the exposition of our products in shops and what does the shopper see?

The picture shows the display of cigarettes in Thailand and arouses the question of why the best location in the store is wasted on the exposition of products which cannot be seen.

TAGI: photorecognition, prodisplay, ai, storeactivation

Read More

m&m’s in Duty-Free Zone

13 February 2020

Duty-Free zones have come to symbolize places where the best global brands are sold.

TAGI: trademarketing, btl, prodisplay, probspl, instoreactivation, m&m's

Read More

Russian Vodka in-store activation

11 February 2020

Brands that aspire to reach premium status, especially in the strong spirits segment, must emphasize their strength through the quality and size of their expositions.

TAGI: prodisplay, instoreactivation, alcohol, spirits, russianvodka

Read More

Coca-Cola display

04 February 2020

The display must be conspicuous, as well as fitting as many products as possible, giving the shopper more choice, and should be easy to merchandise.

TAGI: cocacola, photorecognition, prodisplay, instoreactivation

Read More