Competitive edge building

30 January 2020

A great example of the fact that it is possible to get out of the price war and build a competitive advantage with innovation.

Henkel’s domestic detergents, which can be poured into your own containers at Rossmann.

TAGI: prodisplay, Rossmann, storeactivation, innovation, henkel

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Nutella brand activation

28 January 2020

Could anything be more Italian, and more consistent with brand building?

We have a product, for multiple use, and also “a certain something” – elusive and immeasurable, yet perceptible. And for sure, one cannot fail to notice such an exposition.

TAGI: trademarketing, prodisplay, ferrero, brandactivation, nutella

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Vending for musicians

23 January 2020

Vending machines are the essence of convenience stores.

They are positioned in the most frequently visited areas, as well as being available 24/7 and self-serviced. However, due to the limited size, the machines force their owners to focus on the assortment that is most often required by shoppers from the selected category.

TAGI: trademarketing, prodisplay, storeactivation

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"Category captain" in Pet Trade

21 January 2020

"Category captain" is a concept which identifies a company that sets standards in its own product category. This applies to the level of new product solutions as well as the way they are displayed.

TAGI: trademarketing, prodisplay, probspl, instoreactivation, pettrade, bayer

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TOP advanced display

16 January 2020

Belvedere’s trade marketing department has proved that being a luxury brand is not only about the product but also its exposition, which is supposed to support such positioning.

TAGI: btl, prodisplay, storeactivation, belvedere

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