Chopin Vodka store activation

05 March 2020

The brand belonging to the LVMH concern has created an amazing exposition of its product using a piano, which refers to the namesake of the brand – Frederic Chopin.

A consistent exposition, exclusive in every dimension. It is a pity that it has been done without preserving any planogram and with the products quite randomly distributed.

TAGI: btl, prodisplay, storeactivation, lvmh, chopinvodka

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ECO NATURAL at Lidl

03 March 2020

A discount store chain introduced cleaning accessories to their range, partially made of bamboo instead of plastic.

In addition, the cotton used in those products was recycled.

TAGI: btl, probspl

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Jack Daniel's in-store activation

27 February 2020

An interesting exposition of the well-known whiskey brand.

The reference to oak barrels in which these alcohols mature emphasizes the quality of the product.

TAGI: btl, whiskey, prodisplay, instoreactivation, jackdaniels

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Perfect BTL and consistency of communication

20 February 2020

Good communication is not only about the content itself, but also about the means of its transmission.

It is important that each of these elements should support each other.

TAGI: btl, probspl, storeactivation

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Mysterious exposition

18 February 2020

Mysterious exposition, i.e. what exactly do we know about the exposition of our products in shops and what does the shopper see?

The picture shows the display of cigarettes in Thailand and arouses the question of why the best location in the store is wasted on the exposition of products which cannot be seen.

TAGI: photorecognition, prodisplay, ai, storeactivation

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