In-store activation control by AI

17 September 2020

Once again we present the possibilities of exposition control with the use of Artificial Intelligence algorithms supporting our photo recognition systems.

It controls, among others: the presence of defined SKUs, stock level, planograms, the presence of appropriate POSM, and finally price communication.

TAGI: trademarketing, pringles, prodisplay, ai

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Promotional activities execution - business case

15 September 2020

Two or three years ago, “Artificial Intelligence” became a very popular term in the business environment, including the retail industry. The term is very trendy, but how is Artificial Intelligence really applied and how does it translate into business results?

We have been using Artificial Intelligence for many years now as part of our PRO.Display tool, which is used for exposition control at points of sale, and we have carried out dozens of projects with our clients over that period. Based on this experience, we have decided to share some of the business benefits that we have observed during these implementations.

TAGI: trademarketing, photorecognition, prodisplay, ai, businesscase

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Hochland in-store activation

08 September 2020

The AI algorithms used in our PRO.Display application for exposition control in stores captured a new, interesting display prepared by Hochland.

The white and blue colors evoke the Greek roots of feta cheese. The simple, rural-style roof of the stand supports the naturalness of the product. We can also mention great stock and planogram execution, and a small but very important element, i.e. price tags.

TAGI: trademarketing, prodisplay, ai, hochland

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Interesting display, poor merchandising

01 September 2020

During exposition control in stores with the use of our PRO.Display application and AI algorithms, we found an interesting display by one of the retailers - the Auchan supermarket chain.

TAGI: trademarketing, prodisplay, ai, auchan

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Perfect BTL communication

25 August 2020

The role of the display is to highlight the product and support it at the level of communication with the buyer.

The trade marketing department of the Melvit brand has prepared an excellent display - it communicates the naturalness of the products’ ingredients with simple and very clear images; short slogans linking the desired logical sequence of the benefits of the brand (NATURE-> STRENGTH-> HEALTH-> IMMUNITY); with a black color that accentuates high quality.

TAGI: trademarketing, btl, prodisplay, melvit

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