Sweets

12 March 2020

Maximizing the impulse to shop.

As many as two-thirds of sweets are bought impulsively, and the final product selection takes place right in front of the shelf. Well, maybe it is better to stimulate this, instead of offering the possibility to choose any flavor composition of chocolates in any individualized amount.

TAGI: prodisplay, storeactivation, sweets

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Carlsberg “Kasztelan” beer store activation

10 March 2020

Once again it turned out that the idea is the foundation of marketing.

In order to support the image of local, unpasteurized beer, a pallet wrap coated with fabric resembling a jute sack was used as a part of the exposition.

TAGI: trademarketing, btl, prodisplay, instoreactivation, beer, carlsberg

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Chopin Vodka store activation

05 March 2020

The brand belonging to the LVMH concern has created an amazing exposition of its product using a piano, which refers to the namesake of the brand – Frederic Chopin.

A consistent exposition, exclusive in every dimension. It is a pity that it has been done without preserving any planogram and with the products quite randomly distributed.

TAGI: btl, prodisplay, storeactivation, lvmh, chopinvodka

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Jack Daniel's in-store activation

27 February 2020

An interesting exposition of the well-known whiskey brand.

The reference to oak barrels in which these alcohols mature emphasizes the quality of the product.

TAGI: btl, whiskey, prodisplay, instoreactivation, jackdaniels

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Mysterious exposition

18 February 2020

Mysterious exposition, i.e. what exactly do we know about the exposition of our products in shops and what does the shopper see?

The picture shows the display of cigarettes in Thailand and arouses the question of why the best location in the store is wasted on the exposition of products which cannot be seen.

TAGI: photorecognition, prodisplay, ai, storeactivation

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