Perfect BTL and consistency of communication

20 February 2020

Good communication is not only about the content itself, but also about the means of its transmission.

It is important that each of these elements should support each other.

TAGI: btl, probspl, storeactivation

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m&m’s in Duty-Free Zone

13 February 2020

Duty-Free zones have come to symbolize places where the best global brands are sold.

TAGI: trademarketing, btl, prodisplay, probspl, instoreactivation, m&m's

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"Category captain" in Pet Trade

21 January 2020

"Category captain" is a concept which identifies a company that sets standards in its own product category. This applies to the level of new product solutions as well as the way they are displayed.

TAGI: trademarketing, prodisplay, probspl, instoreactivation, pettrade, bayer

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Mars exposition ROI

07 January 2020

In building the strength of brands and individual products, manufacturers are fighting for the best exposition in shops.

Promotional expositions play a key role here. Unfortunately, they are associated with high costs, e.g. for space and POSM production. An additional risk is the quality of the actual exposition in the shop. The solution is cardboard stands, which are often pre-stocked and guarantee integrated communication.

TAGI: Shopper, trademarketing, mars, probspl, instoreactivation, imagerecognition

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„Positive shop”

02 January 2020

The name of this store, located at the Greek Island of Kos, conveys everything that we have been writing about for so many years.

It’s a place where a shopper feels comfortable, products are easy to find and service is delivered in high quality. These merits are applicable both to e-commerce and traditional stores and they are something we would like to wish to everyone and ourselves in the year 2020 that has just begun.

TAGI: prodisplay, probspl, instoreactivation

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