The golden rule of POSM

21 September 2021

POS materials should attract the attention of shoppers in the store.

To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.

TAGI: trademarketing, POSM, photorecognition, prodisplay, ai, fmcg

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Kinder – an exposition targeted towards kids

14 September 2021

For this kind of exposition, creativity is even more important than usual, so playful shapes and intensive, eye-catching colors are often used.

To increase sales, various SKUs from different categories are combined.

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg, kinder

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Second placement exposition

07 September 2021

A well executed exposition at the checkout zone, which is the best and most profitable spot in the store.

TAGI: trademarketing, lidl, photorecognition, prodisplay, probspl, retail, ai, fmcg

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Lavazza promotional exposition

31 August 2021

A very simple, yet beautiful, exposition from Lavazza.

The stand was prepacked; hence, it is perfectly stocked. The producer has provided the price strips, but the retailer did not insert the price tags. Studies show that the lack of a price tag can reduce sales by up to 50%.

TAGI: trademarketing, photorecognition, prodisplay, probspl, retail, ai, fmcg, lavazza

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PRO.Display effectiveness study

10 August 2021

What do you invest your people's time in when in stores?

Time is money and facts are essential in making the right decisions.

TAGI: trademarketing, photorecognition, prodisplay, probspl, retail, aiinretail, ai, fmcg

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