AJAX in-store activation

29 September 2020

A simple and practical display prepared by Colgate-Palmolive’s trade marketing department.

The stand is made from cardboard and it provides visibility and access to the products from all sides. The exposition also includes a small but very important element that influences the level of sales, namely the price tag.

TAGI: POSM, prodisplay, instoreactivation, fmcg

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Display in line with consumer trends

21 August 2020

Display that supports the attributes of the product is crucial in retail.

TAGI: trademarketing, POSM, photorecognition, prodisplay, retail, droetker, ai, fmcg

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Milka “in-store theatre”

14 January 2020

In the scope of supporting its novelty “darkmilk”, Milka introduced a highly modern POSM "in-store theatre" set, which consists of a topper, shelf liners, dividers, a floor sticker and is also backlighted.

TAGI: trademarketing, POSM, prodisplay, instoreactivation, imagerecognition, milka

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Milka “in store theatre”

12 November 2019

In the scope of supporting its product “Joy Fills”, Milka introduced a highly modern POSM set to shops, which consists of a topper, shelf lines, dividers, a floor sticker and is also backlighted.

TAGI: trademarketing, POSM, prodisplay, storeactivation, imagerecognition, milka

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Lion store activation

22 October 2019

Every food brand, when elaborating its exposition materials, has to take different types of shops and locations of the exposition into account.

Large corporations take the additional specificity of various markets into account, preparing ready-made sets of solutions. In such situations, it is very important to maintain the consistency of form and communication for completely different types of POSM. The photos below show a very interesting example of consistency in actions taken by Nestle: a large floor expositor in hypermarkets and small exposition basket in supermarkets and independent shops.

TAGI: POSM, probspl, nestle, storeactivation, lion

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