In-store exposition control with the use of PRO.Display pays off

25 May 2023

Many clients, while considering using Photo Recognition to assess the quality of work done by their sales representatives, merchandising companies, or store chain staff, wonder what measurable benefits it will bring.

A recent example of the implementation of the PRO.Display system showed a significant qualitative change right from the word go.

TAGI: POSM, photorecognition, prodisplay, retail, aiinretail, ai, fmcg, imagerecognition, kpi

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Photo Recognition supports the retailer

19 November 2021

Our experts know that the more you invest, the more you have to control the quality of the investment.

That's why, with such expensive expositions, it is good practice to control:

TAGI: trademarketing, POSM, btl, photorecognition, prodisplay, probspl, roi, ai, fmcg

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In-store theatre in duty-free zone

09 November 2021

A performance in which a retailer tries to draw the shopper's attention to specific products.

A very interesting example of in-store theatre found in the duty-free zone. This exposition uses the concept of a stage to present products as the stars of the show. The effect is emphasized by subtle backlighting, clear communication and POSM. It catches the eye and increases the visibility of the products. The price tags have also not been forgotten.

HubSpot Video

TAGI: trademarketing, POSM, btl, prodisplay, probspl, fmcg, instoretheatre

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The golden rule of POSM

21 September 2021

POS materials should attract the attention of shoppers in the store.

To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.

TAGI: trademarketing, POSM, photorecognition, prodisplay, ai, fmcg

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Secondary display from Wawrzyniec

17 August 2021

Everything that extends outside the shelf line draws extra attention from shoppers and increases the likelihood of additional sales.

This is especially important when it comes to new products which the shopper has to consciously notice.

TAGI: trademarketing, POSM, btl, prodisplay, probspl, fmcg, wawrzyniec

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