AJAX in-store activation

29 September 2020

A simple and practical display prepared by Colgate-Palmolive’s trade marketing department.

The stand is made from cardboard and it provides visibility and access to the products from all sides. The exposition also includes a small but very important element that influences the level of sales, namely the price tag.

TAGI: POSM, prodisplay, instoreactivation, fmcg

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In-store theatre

10 September 2020

How to transform the store into your own stage?

Check out the video with examples of in-store theatre expositions.

TAGI: trademarketing, POSM, prodisplay, fmcg, instoretheatre

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POSM digitalization

27 August 2020

POSM digitalization - an interesting way to optimize the cost of advertising newsletters.

Check out how Biedronka did it in the video below.

POSM_Digitalization_-_Biedronka_309741774_1080x1080_F30

TAGI: trademarketing, POSM, prodisplay, fmcg

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Display in line with consumer trends

21 August 2020

Display that supports the attributes of the product is crucial in retail.

One of the strongest consumer trends is to search for products made from the natural ingredients and POS materials should strongly support those features of products that refer to that trend. Dr.Oetker stand is a great example.

Dr.Oetker_Nature_309186956_720x720_F30

TAGI: trademarketing, POSM, photorecognition, prodisplay, droetker, ai, fmcg

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Display in line with consumer trends

21 August 2020

Display that supports the attributes of the product is crucial in retail.

TAGI: trademarketing, POSM, photorecognition, prodisplay, retail, droetker, ai, fmcg

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