Our experts know that the more you invest, the more you have to control the quality of the investment.

That's why, with such expensive expositions, it is good practice to control:

TAGI: trademarketing, POSM, btl, photorecognition, prodisplay, probspl, roi, ai, fmcg

A performance in which a retailer tries to draw the shopper's attention to specific products.

A very interesting example of in-store theatre found in the duty-free zone. This exposition uses the concept of a stage to present products as the stars of the show. The effect is emphasized by subtle backlighting, clear communication and POSM. It catches the eye and increases the visibility of the products. The price tags have also not been forgotten.

TAGI: trademarketing, POSM, btl, prodisplay, probspl, fmcg, instoretheatre

POS materials should attract the attention of shoppers in the store.

To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.

TAGI: trademarketing, POSM, photorecognition, prodisplay, ai, fmcg

Everything that extends outside the shelf line draws extra attention from shoppers and increases the likelihood of additional sales.

This is especially important when it comes to new products which the shopper has to consciously notice.

TAGI: trademarketing, POSM, btl, prodisplay, probspl, fmcg, wawrzyniec

Jack Daniel's BTL - the oak barrel display - perfectly supports the product and evokes the natural methods of production.

It would be an interesting test to replace the vertical blocking of products (the same product from top to bottom) with the multiplication of individual SKUs in horizontal blocks. It seems that this could increase the visibility of SKUs with less rotation and fewer faces. 

TAGI: trademarketing, POSM, btl, prodisplay, probspl, retail, jackdaniels