A simple and practical display prepared by Colgate-Palmolive’s trade marketing department.

The stand is made from cardboard and it provides visibility and access to the products from all sides. The exposition also includes a small but very important element that influences the level of sales, namely the price tag.

How to transform the store into your own stage?

Check out the video with examples of in-store theatre expositions.

POSM digitalization - an interesting way to optimize the cost of advertising newsletters.

Check out how Biedronka did it in the video below.

Display that supports the attributes of the product is crucial in retail.

One of the strongest consumer trends is to search for products made from the natural ingredients and POS materials should strongly support those features of products that refer to that trend. Dr.Oetker stand is a great example.

Display that supports the attributes of the product is crucial in retail.