The attractiveness of the offer can be based on the strength of the brand, the uniqueness of the offer or the selection of products that complement each other.
This is possible for multibrand corporations, and even easier for an independent distributor.
The photo shows a stand featuring products from top brands (some of which are known to us only from our overseas travels), in flavors available only on foreign markets. This does not require painstaking arrangements between brands and can be attractive to customers. This solution can also be a great tool for a retailer - in this particular case, the Lotos petrol station chain. With one simple move Lotos builds its attractiveness for customers and stands out from the competition.
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