In-store theatre in duty-free zone

Wiktor Miałkowski
Wiktor Miałkowski
09 November 2021

A performance in which a retailer tries to draw the shopper's attention to specific products.

A very interesting example of in-store theatre found in the duty-free zone. This exposition uses the concept of a stage to present products as the stars of the show. The effect is emphasized by subtle backlighting, clear communication and POSM. It catches the eye and increases the visibility of the products. The price tags have also not been forgotten.

HubSpot Video

With expositions like these, quality control is very important. This can be easily done with AI and Photo Recognition systems such as PRO.Display.

If you'd like to download high resolution photos of this secondary exposition, click here: photo1 , photo2

TAGS: trademarketing, POSM, btl, prodisplay, probspl, fmcg, instoretheatre