Duty-Free zones have come to symbolize places where the best global brands are sold.
Those places are also very interesting in terms of the activity of trade marketers from the largest companies. The budgets available for the trade marketing departments are much larger than in case of „ordinary” shops.
Unfortunately, presented expositions are just correct and rather customized to unusual sizes and shapes of products than to support them with its uniqueness and concept. They definitely lack the wow factor.