Lipton in-store activation

Wiktor Miałkowski
Wiktor Miałkowski
03 November 2020

Every well-known brand looks for a way to stand out in the store, since distinctiveness translates to higher sales.

The quality of such an exposition should support the distinguishing features of the brand and the product itself, while also building its uniqueness and justifying a higher price compared to own-brand and economic competitors.


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TAGS: photorecognition, prodisplay, fmcg, lipton