Own Label exposition

Wiktor Miałkowski
Wiktor Miałkowski
28 October 2020

Own labels, which are usually a cheaper alternative to branded products, often also have a very basic display.

Retailers have noticed, however, that in order to improve the perception of their own label, they must ensure the quality of the exposition and communications, which in turn will allow them to enter higher price segments.

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An example from Carrefour is organic products labelled "Carrefour BIO" - teas, fruit purees, jams and cakes - displayed on a wooden stand, emphasizing the naturalness of the products, well-stocked and with a set of POSM materials. This confirms the importance of display quality for brands, which is why many of them use AI and systems such as PRO.Display to control displays in stores.

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TAGS: trademarketing, carrefour, prodisplay, ai