POSM Communication

Wiktor Miałkowski
Wiktor Miałkowski
04 November 2021

 A simple cardboard stand which is in line with the product packaging layout.

The style of both emphasizes the natural and eco qualities of the product and brings to mind handmade soap.

This BTL also has clear communication printed on its front. With the use of texts and symbols, it describes the product’s benefits for the consumer and for the environment as well. Maybe it would be more impactful if it was written in the local language, though.

🎬Check out our video and learn more about this exposition.

HubSpot Video

If you'd like to download high resolution photos of this exposition, click here: photo1 , photo2

TAGS: trademarketing, btl, photorecognition, prodisplay, ai, fmcg