Kraken Rum Exposition

Wiktor Miałkowski
Wiktor Miałkowski
15 June 2021

BTL based on the success of a famous movie.

The exposition is very astounding and eye-catching. It cleverly refers to the plot of a famous movie. The reference occurs both at the product level – Rum – and the octopus tentacle level – Kraken. 

The color of the display could be more distinctive though. The stand blends in with the product, and the small details of the tentacle, which should attract the attention of Shoppers, are barely visible.

This stand was identified during our exposition audits with the use of PRO.Display.


HubSpot Video


If you'd like to download high resolution photos of this exposition, click here: photo1 , photo2

TAGS: trademarketing, photorecognition, prodisplay, fmcg, kraken