Perfect BTL and consistency of communication

Wiktor Miałkowski
Wiktor Miałkowski
20 February 2020

Good communication is not only about the content itself, but also about the means of its transmission.

It is important that each of these elements should support each other.


The photo shows an exposition of natural ice cream and the name of the café, burned (not printed) on a young coconut, placed right in front of the customer’s eyes. Is it possible to communicate the freshness and naturalness of products better?

If you'd like to download the high resolution photo click: photo1

TAGS: btl, probspl, storeactivation