Sweets

12 March 2020

Maximizing the impulse to shop.

As many as two-thirds of sweets are bought impulsively, and the final product selection takes place right in front of the shelf. Well, maybe it is better to stimulate this, instead of offering the possibility to choose any flavor composition of chocolates in any individualized amount.

TAGI: prodisplay, storeactivation, sweets

Read More

Chopin Vodka store activation

05 March 2020

The brand belonging to the LVMH concern has created an amazing exposition of its product using a piano, which refers to the namesake of the brand – Frederic Chopin.

A consistent exposition, exclusive in every dimension. It is a pity that it has been done without preserving any planogram and with the products quite randomly distributed.

TAGI: btl, prodisplay, storeactivation, lvmh, chopinvodka

Read More

Perfect BTL and consistency of communication

20 February 2020

Good communication is not only about the content itself, but also about the means of its transmission.

It is important that each of these elements should support each other.

TAGI: btl, probspl, storeactivation

Read More

Mysterious exposition

18 February 2020

Mysterious exposition, i.e. what exactly do we know about the exposition of our products in shops and what does the shopper see?

The picture shows the display of cigarettes in Thailand and arouses the question of why the best location in the store is wasted on the exposition of products which cannot be seen.

TAGI: photorecognition, prodisplay, ai, storeactivation

Read More

Competitive edge building

30 January 2020

A great example of the fact that it is possible to get out of the price war and build a competitive advantage with innovation.

Henkel’s domestic detergents, which can be poured into your own containers at Rossmann.

TAGI: prodisplay, Rossmann, storeactivation, innovation, henkel

Read More