Own-brand innovation?

08 June 2020

Own-brand innovation? Most certainly!

One such example is a very interesting cardboard stand prepared by Kaufland for their own brand "Bevola". The innovation consists of improving the visibility of products from the sides of the stand.

TAGI: btl, prodisplay, storeactivation, kaufland, bevola

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Chopin Vodka in-store activation

17 April 2020

In the previous post, we incorrectly assigned the ownership of the Chopin brand which in fact belongs to Podlaska Wytwórnia Wódek "Polmos" S.A.

However, we invariably emphasize that the photo below shows the example of an amazing exposition. The use of piano refers to the namesake of the brand – Frederic Chopin. A consistent exposition, exclusive in every dimension. 

TAGI: btl, prodisplay, instoreactivation, chopinvodka, polmos

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Carlsberg “Kasztelan” beer store activation

10 March 2020

Once again it turned out that the idea is the foundation of marketing.

In order to support the image of local, unpasteurized beer, a pallet wrap coated with fabric resembling a jute sack was used as a part of the exposition.

TAGI: trademarketing, btl, prodisplay, instoreactivation, beer, carlsberg

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03 March 2020

A discount store chain introduced cleaning accessories to their range, partially made of bamboo instead of plastic.

In addition, the cotton used in those products was recycled.

TAGI: btl, probspl

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Jack Daniel's in-store activation

27 February 2020

An interesting exposition of the well-known whiskey brand.

The reference to oak barrels in which these alcohols mature emphasizes the quality of the product.

TAGI: btl, whiskey, prodisplay, instoreactivation, jackdaniels

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