Own-brand innovation? Most certainly!

One such example is a very interesting cardboard stand prepared by Kaufland for their own brand "Bevola". The innovation consists of improving the visibility of products from the sides of the stand.

TAGI: btl, prodisplay, storeactivation, kaufland, bevola

In the previous post, we incorrectly assigned the ownership of the Chopin brand which in fact belongs to Podlaska Wytwórnia Wódek "Polmos" S.A.

However, we invariably emphasize that the photo below shows the example of an amazing exposition. The use of piano refers to the namesake of the brand – Frederic Chopin. A consistent exposition, exclusive in every dimension. 

TAGI: btl, prodisplay, instoreactivation, chopinvodka, polmos

Once again it turned out that the idea is the foundation of marketing.

In order to support the image of local, unpasteurized beer, a pallet wrap coated with fabric resembling a jute sack was used as a part of the exposition.

TAGI: trademarketing, btl, prodisplay, instoreactivation, beer, carlsberg

A discount store chain introduced cleaning accessories to their range, partially made of bamboo instead of plastic.

In addition, the cotton used in those products was recycled.

TAGI: btl, probspl

An interesting exposition of the well-known whiskey brand.

The reference to oak barrels in which these alcohols mature emphasizes the quality of the product.

TAGI: btl, whiskey, prodisplay, instoreactivation, jackdaniels