Carlsberg “Kasztelan” beer store activation

10 March 2020

Once again it turned out that the idea is the foundation of marketing.

In order to support the image of local, unpasteurized beer, a pallet wrap coated with fabric resembling a jute sack was used as a part of the exposition.

TAGI: trademarketing, btl, prodisplay, instoreactivation, beer, carlsberg

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Chopin Vodka store activation

05 March 2020

The brand belonging to the LVMH concern has created an amazing exposition of its product using a piano, which refers to the namesake of the brand – Frederic Chopin.

A consistent exposition, exclusive in every dimension. It is a pity that it has been done without preserving any planogram and with the products quite randomly distributed.

TAGI: btl, prodisplay, storeactivation, lvmh, chopinvodka

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ECO NATURAL at Lidl

03 March 2020

A discount store chain introduced cleaning accessories to their range, partially made of bamboo instead of plastic.

In addition, the cotton used in those products was recycled.

TAGI: btl, probspl

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Jack Daniel's in-store activation

27 February 2020

An interesting exposition of the well-known whiskey brand.

The reference to oak barrels in which these alcohols mature emphasizes the quality of the product.

TAGI: btl, whiskey, prodisplay, instoreactivation, jackdaniels

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Perfect BTL and consistency of communication

20 February 2020

Good communication is not only about the content itself, but also about the means of its transmission.

It is important that each of these elements should support each other.

TAGI: btl, probspl, storeactivation

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