Perfect BTL communication

25 August 2020

The role of the display is to highlight the product and support it at the level of communication with the buyer.

The trade marketing department of the Melvit brand has prepared an excellent display - it communicates the naturalness of the products’ ingredients with simple and very clear images; short slogans linking the desired logical sequence of the benefits of the brand (NATURE-> STRENGTH-> HEALTH-> IMMUNITY); with a black color that accentuates high quality.

TAGI: trademarketing, btl, prodisplay, melvit

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Own-brand innovation?

08 June 2020

Own-brand innovation? Most certainly!

One such example is a very interesting cardboard stand prepared by Kaufland for their own brand "Bevola". The innovation consists of improving the visibility of products from the sides of the stand.

TAGI: btl, prodisplay, storeactivation, kaufland, bevola

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Chopin Vodka in-store activation

17 April 2020

In the previous post, we incorrectly assigned the ownership of the Chopin brand which in fact belongs to Podlaska Wytwórnia Wódek "Polmos" S.A.

However, we invariably emphasize that the photo below shows the example of an amazing exposition. The use of piano refers to the namesake of the brand – Frederic Chopin. A consistent exposition, exclusive in every dimension. 

TAGI: btl, prodisplay, instoreactivation, chopinvodka, polmos

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Carlsberg “Kasztelan” beer store activation

10 March 2020

Once again it turned out that the idea is the foundation of marketing.

In order to support the image of local, unpasteurized beer, a pallet wrap coated with fabric resembling a jute sack was used as a part of the exposition.

TAGI: trademarketing, btl, prodisplay, instoreactivation, beer, carlsberg

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03 March 2020

A discount store chain introduced cleaning accessories to their range, partially made of bamboo instead of plastic.

In addition, the cotton used in those products was recycled.

TAGI: btl, probspl

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