BTL in the right place

Wiktor Miałkowski
Wiktor Miałkowski
21 October 2021

An additional exposition targeted towards kids.

With bright colors and cartoon characters, it's a definite eye-catcher for a younger audience. But BTL placement can be as crucial as the material itself. In this case, it expands the producer's product portfolio. The exposition goes beyond the shelf while staying within its category.

HubSpot Video

With additional expositions like these, placement and quality control are very important. This can be easily done with AI and Photo Recognition systems such as PRO.Display.

If you'd like to download high resolution photos of this secondary exposition, click here: photo1 , photo2

TAGS: trademarketing, btl, prodisplay, probspl, instoreactivation, retail, fmcg