Beer in the store during summer means high rotation, but only on the condition that proper stock levels and a distinctive display are provided.

If we can take it one step further beyond the beer zone using secondary placement, we have the perfect in-store activation.

TAGI: trademarketing, prodisplay, instoreactivation, fmcg, heineken, grupazywiec, warka

CEDC's trade marketing has prepared very interesting paper stands to support the introduction of its new product from the "Rajskie Smaki" series.

It is worth emphasizing the very simple, visually attractive communication to the shopper, which is also consistent with the brand.

TAGI: trademarketing, cedc, prodisplay, instoreactivation, fmcg

The Schogetten trade marketing department has prepared a perfectly refined exposition of its chocolates.

Due to the tilting of the boxes, the products are displayed in such a way that the communication impact of the packaging fronts is multiplied.

TAGI: trademarketing, prodisplay, instoreactivation, fmcg, schogetten

Unusual this time, because it is not about the POSM, but support for the store’s image and its offer at the level of the exposition itself.

Research on shoppers shows that one of the most important product categories for the image of product quality in stores is “fruit and vegetables”. The quality of products is one thing, but putting fruit and vegetables in wicker baskets dramatically strengthens shoppers’ perception of them as fresh and natural.

TAGI: trademarketing, carrefour, prodisplay, instoreactivation, fmcg

Another interesting example of solid strengthening of the in-store presence of a product.

Trade marketing by Maspex, which distributes Nestea on local markets, shows the creation of a set of cardboard POSM, a promotional tray and a pallet wrap.

TAGI: trademarketing, prodisplay, instoreactivation, maspex, fmcg, nestea