The Beer Category

28 October 2021

Product categories verified by PRO.Display & photo recognition.

🔎 Based on projects carried out together with our clients, in this series of posts we would like to share with you the categories which the PRO.Display system can verify and what the most common KPIs controlled within them are. Today's category is Beer.

🎯 Our system supports clients from various fields in their pursuit of perfect exposition at the point of sale. With the use of AI and photo recognition technologies, PRO.Display can verify the quality of exposition and execution of in-store activities with 99% credibility.

TAGI: btl, photorecognition, prodisplay, probspl, instoreactivation, retail, ai, fmcg

Read More

BTL in the right place

21 October 2021

An additional exposition targeted towards kids.

With bright colors and cartoon characters, it's a definite eye-catcher for a younger audience. But BTL placement can be as crucial as the material itself. In this case, it expands the producer's product portfolio. The exposition goes beyond the shelf while staying within its category.

HubSpot Video

TAGI: trademarketing, btl, prodisplay, probspl, instoreactivation, retail, fmcg

Read More

How are products displayed at stores which our people cannot reach?

26 March 2021

Having worked for 20 years in the industry, sales managers have asked us the same question over and over again: “How are my products displayed at points of sale which my sales representatives are unable to reach?”

We have reasonable grounds to believe that finding an answer to this type of question is worthwhile. The basis for this claim lies in the 95 million specific answers to those questions given by our company.

TAGI: promo, prodisplay, probspl, instoreactivation, retail, aiinretail, ai

Read More

Vending Machine

16 February 2021

Where there is a new need to be fulfilled, there is space for a new offer.

Business is about responding to customers’ needs or creating them. Vending machines are the quintessence of convenience sales, i.e. meeting basic needs with a basic assortment.

TAGI: prodisplay, instoreactivation, fmcg, vendingmachine

Read More

AJAX in-store activation

29 September 2020

A simple and practical display prepared by Colgate-Palmolive’s trade marketing department.

The stand is made from cardboard and it provides visibility and access to the products from all sides. The exposition also includes a small but very important element that influences the level of sales, namely the price tag.

TAGI: POSM, prodisplay, instoreactivation, fmcg

Read More