New and old market reality

Wiktor Miałkowski
Wiktor Miałkowski
11 May 2020

Due to the ongoing pandemic and restrictions on movement, most FMCG producers have withdrawn their sales representatives from shops.

It has only been 2 months, yet we can already see how it has affected the quality of expositions. 1 additional exposition and 2 main competitors. The question is – which of them paid for it?

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That is why control activities with the use of AI and photo recognition are so effective. What is more, in the PRO.Display system, for example, photos can be obtained from sales representatives, auditors and - with the relevant contractual provisions - directly from the store’s staff, who have to document the execution of the arrangements. 

If you'd like to download the high resolution photo click: photo1

TAGS: lays, photorecognition, prodisplay, storeactivation, bahlsen