In-store execution quality

21 May 2020

1 exposition, 3 brands?

While multi-brand expositions sometimes occur, in this particular situation shoppers saw the end of 3 different promotions located on 1 cardboard stand. Even worse, the Bahlsen stand was supposed to support 2 limited edition SKUs, which can be seen at the communication level (very interestingly).

TAGI: photorecognition, prodisplay, instoreactivation, ferrero, bahlsen

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New and old market reality

11 May 2020

Due to the ongoing pandemic and restrictions on movement, most FMCG producers have withdrawn their sales representatives from shops.

It has only been 2 months, yet we can already see how it has affected the quality of expositions. 1 additional exposition and 2 main competitors. The question is – which of them paid for it?

TAGI: lays, photorecognition, prodisplay, storeactivation, bahlsen

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