Premiumization of household chemicals

Wiktor Miałkowski
Wiktor Miałkowski
26 May 2020

Amber extract, Boutique collection and window cleaner?

An interesting example of marketing brand positioning in the premium segment – an interesting and catchy idea with amber, clear graphics and a black POSM background.


The whole thing creates a coherent and attractive brand image.

If you'd like to download the high resolution photo click: photo1,photo2

TAGS: prodisplay, storeactivation, sidolux