3 main competitors and 1 exposition

Wiktor Miałkowski
Wiktor Miałkowski
14 May 2020

3 main competitors and 1 exposition - which one has paid for it?

Have there been any major changes to the rules of exposition? Of course not, but we can see how the lack of sales representatives or other control activities have affected the quality of expositions. A gradual return to normal competitive activity is going to be a tough challenge for a lot of big companies – the issue is cost-cutting vs. the quality of the exposition in stores.


That’s why control activities with the use of AI and photo recognition are so effective. What is more, in the PRO.Display system, for example, photos can be obtained from sales representatives, auditors and - with the relevant contractual provisions - directly from the store’s staff, who have to document the execution of the arrangements.

If you'd like to download the high resolution photo click: photo1

TAGS: photorecognition, prodisplay, wawel, storeactivation, milka, wedel