The introduction of a manufacturer-branded beer fridge in the largest discount chain is a huge success.
This is probably a project designed for shops located in tourist destinations. However, even such a great success requires additional supervision to ensure its effectiveness.
This situation shows that relying solely on contractual provisions and the presence of the manufacturer's representative in the store might be not enough for lasting success. And what might happen in stores where a representative of the competition - who can affect the exposition - turns up?
In the next posts we will describe how to control the exposition remotely.
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