The devil is in the detail

Wiktor Miałkowski
Wiktor Miałkowski
02 September 2021

Prepacked stands guarantee the proper stock level, planogram execution, and a really valuable element - shopper communication.

However, it is worth remembering that proper merchandising is needed even in this case and that the transport spacers should be removed upon arrival at the store. They help to ensure safe transportation, but if not removed afterwards, they make it difficult to purchase the product.


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TAGS: trademarketing, btl, prodisplay, martini