Increasing the target group of the category

Wiktor Miałkowski
Wiktor Miałkowski
23 March 2021

Every producer should be on the lookout for growth opportunities.

Beer producers have already achieved a high level of market saturation in their basic category – beer – and now, while looking for space to grow, they are boldly targeting the category of non-alcoholic beverages for yet another year.
This offer is aimed partly at new consumers on the market but is also based on the changing lifestyles of existing users, for example those who want to keep the sense of pleasure they get from drinking beer, but still want to be able to drive home to the suburbs.

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