Lost opportunities

Wiktor Miałkowski
Wiktor Miałkowski
26 August 2021

Promotional expositions are very important to producers and retailers, due to the cumulative and quick additional sales they bring.

This time, the shopper encounters an accumulation of mistakes. Most of the product is inaccessible and barely visible and the product on display is different than the one marked on the POSM.
The difference is in the capacity of the bottles - 2 liters vs 1.8 liters in reality.
That's why it is a good idea to use AI and Photo Recognition systems such as PRO.Display, to control the quality of expositions.

Watch the Lost opportunities video and learn more: 

 

Persil Lost opportunities

 

If you'd like to download photos of this secondary display, click here: photo1 , photo2

TAGS: trademarketing, btl, lidl, retail, fmcg, persil