The golden rule of POSM

Wiktor Miałkowski
Wiktor Miałkowski
21 September 2021

POS materials should attract the attention of shoppers in the store.

To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.

In order to control the effectiveness of your investments, it is worth controlling the actual implementation of in-store activities, which can be done with the use of AI and Photo Recognition systems such as PRO.Display.

HubSpot Video

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TAGS: trademarketing, POSM, photorecognition, prodisplay, ai, fmcg