Secondary display from Wawrzyniec

Wiktor Miałkowski
Wiktor Miałkowski
17 August 2021

Everything that extends outside the shelf line draws extra attention from shoppers and increases the likelihood of additional sales.

This is especially important when it comes to new products which the shopper has to consciously notice.

This additional communication explains the advantages of the new product. The challenge is to ensure the proper stock level for sale and, as in this case, to include information about the price, the lack of which can destroy the entire investment.

That's why it is a good idea to use AI and Photo Recognition systems such as PRO.Display in order to control the quality of expositions.

 

HubSpot Video

 

If you'd like to download photos of this secondary display, click here: photo1 , photo2

TAGS: trademarketing, POSM, btl, prodisplay, probspl, fmcg, wawrzyniec