Mysterious exposition, i.e. what exactly do we know about the exposition of our products in shops and what does the shopper see?
The picture shows the display of cigarettes in Thailand and arouses the question of why the best location in the store is wasted on the exposition of products which cannot be seen.
Our studies of expositions show that the imagination of producers and HQ reflects the reality of the shop only 20-30% of the time. The introduction of Artificial Intelligence and analyses based on exposition photos reveal reality and allow users to significantly improve it. The largest FMCG companies use applications such as PRO.Display.