BTL communication done well is crucial in retail.
The role of the display is to highlight the product and support it at the level of communication with the shopper. Lisner’s stand is a great example of how it should be done. It stands out thanks to its shape, which at the same time refers to the product itself – fish. The stand is made from wood which brings it in line with consumer trends i.e. demand for products made from natural ingredients.
With expositions like this it’s important to control stock level in order to increase the ROI. This can be done using AI and photo recognition systems such as PRO.Display.