Outstanding POSM communication

Wiktor Miałkowski
Wiktor Miałkowski
23 July 2020

To reach or maintain a premium status, especially in the strong alcohol category, brands must emphasize their strength through the outstanding quality of their expositions.

It can be done in many ways. Here are some examples of extraordinary expositions from this category.

HubSpot Video

 

TAGS: trademarketing, POSM, fmcg, premiumization