Among the most popular parameters that our Clients choose to control is “out of stock”.
In building the strength of brands, manufacturers fight for the best exposition in stores. But even the most extraordinary stand won’t lead to ROI without proper stock levels.
Depending on the product category, 7% to 25% of consumers faced with a stock-out will continue shopping but won’t buy a substitute for their desired item in the store; 21% to 43% will actually go to another store to buy the item - check the HBR article
In our customer’s case, “contracted SKU listing” execution grew from 51% to 72% in 6 months thanks to PRO.Display.