The logic behind in-store activation is that the exposition should attract the attention of Shoppers.
Here, an excellent example of the Bacardi brand's activity. It cannot be overlooked and fits the entertaining DNA of the brand. The planogram is very simple and clear to the Shopper and the price tag is visible and well displayed. Additionally, the stand is very well stocked. After all, the purpose of the stand is to sell the product.
That's why, with expositions like these, quality control is very important. This can be easily done with AI and Photo Recognition systems such as PRO.Display.