Bacardi in-store activation

13 October 2020

The logic behind in-store activation means that the exposition should attract the attention of shoppers.

For secondary placement it is doubly important, because it requires additional trade marketing investments. The photo shows an excellent example of the Bacardi brand's activity, which cannot be overlooked, and also fits the entertaining DNA of the brand.

TAGI: trademarketing, prodisplay, ai, bacardi

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Bacardi store activation

07 November 2019

Outstanding exposition is very important for brands in the strong alcohol segment.

It replaces advertising and builds brand strength.

TAGI: prodisplay, storeactivation, bacardi, alcohol, imagerecognition

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Great BTL by Martini Fiero

12 September 2019

The Martini brand, which belongs to the Bacardi concern, has recently introduced Martini Fiero, a new flavor of vermouth.

This is a very well-known brand and yet its customers had to wait up to 40 years for a new flavor.

TAGI: trademarketing, POSM, btl, probspl, instoreactivation, bacardi, martini

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