Great BTL by Martini Fiero

Wiktor Miałkowski
Wiktor Miałkowski
12 September 2019

The Martini brand, which belongs to the Bacardi concern, has recently introduced Martini Fiero, a new flavor of vermouth.

This is a very well-known brand and yet its customers had to wait up to 40 years for a new flavor.

It is worth noting that the quality of the prepared POSM materials proves the uniqueness of this event for the brand itself.


The backlit high-class floor stand in the shape of an orange-red slice refers to the product ingredient, which creates its specific color and taste. In addition, the image of this fruit repeated on the floor sticker builds better visibility of the exposition and supports the buyers’ focus on the brand with particular emphasis on the latest product.

It is also worth emphasizing the uncompromising approach with the focus of the BTL message on the "1" new flavor variant without trying to distinguish the other variants. This is what creates the "wow" effect.

If you'd like to download the high resolution photo click: photo1

TAGS: trademarketing, POSM, btl, probspl, instoreactivation, bacardi, martini