The devil is in the detail

02 September 2021

Prepacked stands guarantee the proper stock level, planogram execution, and a really valuable element - shopper communication.

However, it is worth remembering that proper merchandising is needed even in this case and that the transport spacers should be removed upon arrival at the store. They help to ensure safe transportation, but if not removed afterwards, they make it difficult to purchase the product.

TAGI: TradeMarketing, btl, ProDisplay, martini

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Great BTL by Martini Fiero

12 September 2019

The Martini brand, which belongs to the Bacardi concern, has recently introduced Martini Fiero, a new flavor of vermouth.

This is a very well-known brand and yet its customers had to wait up to 40 years for a new flavor.

TAGI: TradeMarketing, POSM, btl, Probspl, InStoreActivation, bacardi, martini

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