Carrefour in-store activation

Wiktor Miałkowski
Wiktor Miałkowski
25 June 2020

Unusual this time, because it is not about the POSM, but support for the store’s image and its offer at the level of the exposition itself.

Research on shoppers shows that one of the most important product categories for the image of product quality in stores is “fruit and vegetables”. The quality of products is one thing, but putting fruit and vegetables in wicker baskets dramatically strengthens shoppers’ perception of them as fresh and natural.


The best solutions are often the simplest ones.

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TAGS: trademarketing, carrefour, prodisplay, instoreactivation, fmcg