Exposition Return On Investment

Wiktor Miałkowski
Wiktor Miałkowski
22 June 2021

As we often point out in our posts, the stock control of promotional expositions is very important in terms of ROI.

Looking at the attached photo, we can suspect that one of these four things happened:

  • Product sales exceeded estimates
  • The rack was too big compared to actual sales and stock
  • The promotional order did not arrive
  • The merchandiser did not arrive.


It is worth controlling how our activities turn out in reality (in-store) in order to take care of the exposition ROI. This can be done using AI and photo recognition systems such as PRO.Display.

If you'd like to download high resolution photos of this exposition, click here: photo1 , photo2

TAGS: btl, photorecognition, prodisplay, probspl, retail, ai, fmcg