Honey sold by weight at Auchan

Wiktor Miałkowski
Wiktor Miałkowski
16 July 2021

It turns out that honey can also be sold by weight.

The shopper does not pour the product, though, but has standard sizes of previously filled jars to choose from. The honey itself has been divided into 3 price segments. In this case, it is more of a marketing gimmick. Unfortunately, the main communication regarding the price is focused only on the most expensive honey, which weakens the attractiveness of the promotion as a whole.

Rossmann used a similar technique last year, where you could pour household chemicals into your own bottles in particular shops, which heightened the customer experience even more.

If you'd like to download high resolution photos of this Cross Sales exposition click: photo1, photo2

TAGS: ProDisplay, Rossmann, innovation, auchan